Principal Product Designer

Making complex systems usable through UX strategy and design

I’m a hands-on Principal Product Designer who leads with strategy, collaboration, and empathy. I’ve spent my career shaping tools and platforms that serve real users, from developers and analysts to internal business teams and external clients.

25+ years shaping enterprise and consumer experiences

Hands-on across research, design, and strategy

Simplifying complex tools through real-world context

Building strong teams and a culture of UX maturity

MY WORK

AI-first UX strategy across kdb VSCode Extension, KX Dashboards, and KXI CLI. Designed developer tools that are faster to onboard, easier to use, and better aligned with real-world workflows.

Built the UX practice for internal tools used by 10,000+ employees. Reduced IT support tickets by 50% through chatbot and workflow redesign.

Modernized UX for a global luxury brand. Improved conversion, mobile usability, and cross-channel consistency across online and in-store experiences.

Unified fragmented workflows across legacy HR tools. Strengthened adoption through reusable templates and a scalable design system.

Designed an internal personal assistant to streamline common employee tasks. Improved productivity and self-service for global teams.